Mitch
Lemus
creative,
conceptual writer with marketing savvy & internet expertise
New
York, NY
212.517.7950 MitchLemus@yahoo.com
Online Portfolio
What
I do
- Conceptualize and write integrated consumer and B-to-B advertising campaigns.
- Execute brand and creative strategies across multiple platforms including print,
web, landing pages, banners, e-mails, and search engine marketing text links.
- Develop web content, product names and tag lines.
- Conceive interactive rich media banners leveraging Flash, Eyeblaster, and PointRoll.
- Provide creative direction to less experienced writers, designers and freelancers.
- Develop copy and concepts for new business and sales pitches. Present work to clients.
- Working knowledge of HTML, Photoshop, PowerPoint, Word, Excel.
Where
I’ve worked
Freelance Copywriter – Multiple agencies & advertisers, NYC. 3/06 – present
Project-based freelance assignments at Atmosphere BBDO, Digitas, Avenue A/Razorfish,
Wunderman, Deutsch, HUGE, Magnani Caruso Dutton, TRANZACT, NY Interactive,
American Express, Screenvision, Oberon Games.
Accounts include: Ford Sync, IBM Small Business Services, Ortho Tri-Cyclen Lo,
Citibank credit cards, Citibank ThankYou Rewards, HBO Broadband-on-Demand,
Cellular South, Microsoft adCenter, Microsoft Servers & Tools, American Express,
Chevron, Terminix, New York Times.
Associate Creative Director/Copywriter – Euro RSCG 4D, NYC. 2/03 – 3/06
Developed concepts, wrote website and banner copy for: Intel, Charles Schwab, Bloodsaves.org.
Freelance copywriter – Multiple agencies & advertisers, NYC. 11/00 – 2/03
Services provided at: Euro RSCG, R/GA, iTraffic, Bates Worldwide, The Digital Edge,
GlobalWorks, Lounge Lizard, Black Ink, Fodors Travel, Saks Fifth Avenue.
Associate Creative Director/Copywriter – Luminant, NYC. 2/00 – 11/00
Developed website and banner copy and concepts for major brands.
Senior Copywriter – Blue Marble/Novo, NYC. 4/98 – 2/00
Developed website and banner copy and concepts for major brands.
Senior Copywriter – K2 Design, NYC. 7/97 – 4/98
Developed website and banner copy and concepts for major brands.
Where
I’ve been published
- Articles published in AdWeek, Direct Marketing News, Digitrends, New York Press,
Manhattan File, Manhattan Resident, Our Town, Leaders Magazine, theinsider.com.
- My personal humor websites profiled in Maxim magazine and CourtTV.com.
Where
I’ve been honored
- 2005 Communication Arts Interactive Design Annual for bloodsaves.org.
- Winner of two 1998 Casie Awards and a 1999 MC Icon Award for excellence
in interactive advertising.
Where
I was educated
- School of Visual Arts. NYC. Conceptual advertising & journalism courses.
- University of Florida. B.S. in advertising, minor in marketing.
Accounts
I’ve contributed to:
Technology
Intel
IBM e-Gaming
IBM Small Business
Chevron
Hughes Network Systems
HNC Software
Health / Beauty / Pharmaceutical
Ortho Tri-Cyclen Lo
Crest toothpaste
Scope mouthwash
Pampers diapers
NyQuil cough syrup
Always feminine protection
Bayer aspirin
Ascher Pharmaceuticals
Media & Entertainment
Showtime Television
Discovery Channel
Paramount Home Video
HBO Broadband-on-Demand
Forbes Magazine
New York Times
TIME Magazine
MajorLeagueBaseball.com
Microsoft adCenter
OberonGames.com
Screenvision
Kaufman Astoria Studios
Prodigy ISP
Travel
United Airlines
Continental Airlines
Fodor’s Travel Guides
Australian Tourist Comm.
Automotive
Ford Sync
Cadillac
GM Goodwrench
Financial
Charles Schwab
Citibank credit cards
Citi ThankYou Rewards
American Express
Ernst & Young
Standard & Poor’s
Atlanta Internet Bank
Fashion / Home
Saks Fifth Avenue
Select Comfort Bed
Terminix
Telecommunications
Cellular South
Bell Atlantic
Secure Path Networks
Food & Beverage
Folgers coffee
Baileys Cream Liqueur
M&M/Mars
Other
Stephen Wise Synagogue
Island Mermaid Restaurant
Social Circles Activity Club
Portfolio:
