Mitch
Lemus
Creative, Conceptual Copywriter with Marketing Savvy
& Internet Expertise
216 W. 78 St. 2B,
Portfolio
PROFESSIONAL PROFILE
Strategic, fast and clever advertising copywriter with extensive experience working on interactive and
integrated campaigns for high-profile brands. Services provided at large and small advertising agencies
and internal corporate marketing departments. Available for
fulltime and freelance opportunities.
WHAT I DO
- Develop copy, content and concepts for experiential websites, landing pages, micro-sties, rich media banners,
emails, e-commerce, search engine optimization (SEO), search engine marketing (SEM), print ads, direct mail,
brochures, sales letters, catalogues, radio, demo scripts.
- Execute brand and creative strategies across consumer and B-to-B communications.
- Conceive interactive rich media banners leveraging Flash and PointRoll technologies.
- Develop concepts for new business pitches. Present work to clients.
- Provide creative direction to less experienced writers, designers and freelancers.
- Working knowledge of HTML, Photoshop, PowerPoint, Word, Excel.
- Additional experience includes: product naming and tag line development, online viral initiatives, humor writing.
Familiarity with social media and social networking, blogging, information architecture and user experience.
- Categories served: Technology, entertainment, travel, financial, automotive, pharmaceutical, health, fashion,
beauty, software, media, telecommunications, non-profit, retail, food & beverage.
WHERE I’VE WORKED
Freelance Senior
Copywriter. NYC. 3/06 - present
Atmosphere BBDO, Digitas, Razorfish, AKQA, DraftFCB/Rivet, Wunderman, iDeutsch, HUGE,
American Express iStudio, Screenvision, Oberon Games, Magnani Caruso Dutton, Tranzact.
Accounts: Ford, Citibank, Ortho Tri Cyclen-Lo, Motorola, Microsoft adCenter, Cellular South, NY Times,
Thestreet.com, Computer Associates, American Express, minyanville.com, Travelzoo, Ascher Pharmaceuticals.
Associate Creative
Director / Copywriter. 2/03 – 3/06
Euro RSCG. NYC.
Accounts: Intel, Charles Schwab, IBM e-Gaming, Baileys Cream Liqueur, bloodsaves.org.
Freelance Senior
Copywriter. NYC. 11/00 – 2/03
Saks Fifth Avenue, Fodor’s Travel, R/GA, Euro RSCG, iTraffic, Bates, The Digital Edge,
GlobalWorks, Lounge Lizard.
Accounts: Intel, Discovery Channel, Hughes Network Systems, HNC Software.
Associate Creative
Director / Copywriter. 2/00 – 11/00
Luminant. NYC.
Accounts: Showtime Television, United Airlines, Paramount Home Video, Datek.
Senior Copywriter.
4/98 – 2/00
Blue Marble/Novo. NYC.
Accounts: Cadillac, Continental Airlines, Australian Tourist Commission, various Procter & Gamble brands.
WHERE I’VE BEEN PUBLISHED
- Articles published in AdWeek,
Direct Marketing News,
Our Town, Manhattan Resident, Leaders Magazine, theinsider.com.
- My personal humor websites featured in Maxim magazine and
CourtTV.com.
WHERE I WAS EDUCATED
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WHERE I’VE BEEN HONORED
- Communication Arts Interactive Annual 11. Writer and info architect for bloodsaves.org.
Please see www.MitchLemus.com for samples,
achievements and career details.
