The Challenge: Position adCenter, Microsoft's new search marketing program, as a viable alternative to Google and Yahoo
adCenter Simplified Landing Page
which enjoy an overwhelming share of market in the pay-per-click search engine marketing space. Reach out to pay-per-click
advertisers as the "helpful" search marketing program, characterized by Search Master Steve -- an approachable,
knowledgeable friend who's always there to help you with search marketing advice and guidance.
adCenter Interactive Landing Page
Personalized Report Direct Mail Piece (PDF)
A direct mail piece that shows how keywords representing the
recipient's business have performed on the Microsoft adCenter Network.
