What I do
As an independent copywriter/creative consultant based in New York, I provide smart, compelling solutions to your advertising challenges.
Qualifications include executing brand and creative strategies across multiple platforms including websites, micro-sites, landing pages, rich media banners, emails, print, radio, and search engine marketing text links. Services also include product naming and tag line development.
Quick, clever and versatile, I've written about everything from automobiles to airlines, microprocessors to movies, and fashion to feminine protection.
Depending on circumstances I work either independently off-site, or on-site as part of your team, short or long term. I can collaborate with your designers or work with my own.
Whether your objective is lead generation, increased sales, site traffic, or brand awareness, contact me for innovative concepts and quick "get-it-right-the-first-time" delivery.
Bio: Mitch Lemus
A creative, conceptual writer with marketing savvy and Internet expertise, Mitch has held fulltime positions at traditional and interactive agencies
K2 Design (Senior Copywriter), Novo/Blue Marble (Senior Copywriter), Luminant (Associate Creative Director) and Euro RSCG 4D (Associate Creative Director).
Mitch has also worked on numerous project-based freelance assignments with advertisers such as Saks Fifth Avenue, Fodor's Travel, Screenvision, and Oberon Games, as well as agencies that include Digitas, Avenue A | Razorfish, Atmosphere BBDO, R/GA, Wunderman, Deutsch,
HUGE, iTraffic, GlobalWorks, CCG.XM, NY Interactive, and Magnani Caruso Dutton.
Resume
View resume
Awards for excellence in interactive advertising
2005 Communication Arts Interactive Annual for bloodsaves.org (Euro RSCG 4D)
1999 MC Icon Award for Australian Tourist Commission (Blue Marble)
1998 Casie Award for Scope (Blue Marble)
1998 Casie Award for Bell Atlantic ISDN (K2 Design)
Education
School of Visual Arts, NYC. Conceptual advertising and journalism coursework.
University of Florida, Gainesville, Florida. B.S in advertising. Minor in marketing.
About this digital portfolio
The work in this portfolio highlights my contributions as both an independent contractor and ad agency copywriter / associate creative director. Some companies listed on this page have undergone mergers or buyouts and may now be operating under different names.
Contact
MitchLemus@yahoo.com