Mitch Lemus' Portfolio -- Advertising Web Sites

Recent Web Sites

Ford Sync
"Get ready for an intelligent conversation with your car." Lead writer for Sync -- a new in-car communication system from Ford and Microsoft that gives drivers hands-free, voice-activated control over their cell phones and MP3 players. Site debuted at the 2007 Detroit Auto Show, and this brochure was distributed there.

Screenvision
Rewrote entire site, managed content, and contributed to interface design in this 2006 overhaul. Screenvision places cinema ads on 14,000 movie screens across the country. The site is targeted to media buyers, giving them compelling reasons to make cinema advertising part of their media mix.

Intel Centrino mobile technology
Wrote a series of 12 "unwired stories" in this 2004-2005 Flash mini-site which depicts how people are using Intel Centrino mobile technology to wirelessly connect to the Internet from cafes, parks, aiports, and home. All Intel Centrino TV, print and outdoor advertising drove consumers to this site.

IBM e-Games
Wrote the e-games area which was added to IBM's web site in 2005. The site provides information on IBM hardware, software and consulting practices for IT professionals who manage online game infrastructure, development, and back-office systems.

BloodSaves.org
Architected site and wrote/edited all web copy for this 2004 public service Ad Council site. Targeted to 16 - 24 year olds -- a demographic interested in righting social injustices but who have very little clout to do so. But one thing they can do to make the world a better place is save lives by donating blood. Site is part of a related print and TV campaign.
2005 Communication Arts Award Winner

Baileys Cream Liqueur
Rewrote for a 2005 site redesign, positioning Baileys as the perfect way to enliven any social occasion. Site includes drink recipes, fun facts, e-card invitations, and sections on ingredients and heritage.

Kaufman Astoria Studios
Developed information architecture and wrote the entire site in this 2004 redesign. KAS is the largest film and television production center in New York, and the host to productions that include Angels in America, Sesame Street, the Cosby Show, Whoopi, and the Law and Order television series.

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NOTE: Web sites change over time. These thumbnails may not reflect current content on updated sites.

	Intel Centrino mobile technology Wrote a series of 12 "unwired stories" in this 2004-2005 Flash mini-site which depicts how people are using Intel Centrino mobile technology to wirelessly connect to the Internet from cafes, parks, aiports, and home. All Intel Centrino TV, print and outdoor advertising drove consumers to this site.
	IBM e-Games Wrote the e-games area which was added to IBM's web site in 2005. The site provides information on IBM hardware, software and consulting practices for IT professionals who manage online game infrastructure, development, and back-office systems.
	BloodSaves.org Architected site and wrote/edited all web copy for this 2004 public service Ad Council site. Targeted to 16 - 24 year olds -- a demographic interested in righting social injustices but who have very little clout to do so. But one thing they can do to make the world a better place is save lives by donating blood. Site is part of a related print and TV campaign. 2005 Communication Arts Award Winner
	Baileys Cream Liqueur Rewrote for a 2005 site redesign, positioning Baileys as the perfect way to enliven any social occasion. Site includes drink recipes, fun facts, e-card invitations, and sections on ingredients and heritage.
	Kaufman Astoria Studios Developed information architecture and wrote the entire site in this 2004 redesign. KAS is the largest film and television production center in New York, and the host to productions that include Angels in America, Sesame Street, the Cosby Show, Whoopi, and the Law and Order television series.